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AI Essentials for the Workplace
Make AI work for your team, safely and confidently.
From£295 per delegate
Digital, AI & Creative
Social Media for Business
See through the hype and use social media with confidence
An intensive, hands-on one-day course that gets you up to speed with LinkedIn, Facebook, Instagram, X, YouTube and TikTok in a business context – no previous social media experience needed.
Length1 day
LevelAll levels
FormatsIn-house · Live online · Public
Group sizeUp to 8 per group
About the Social Media for Business course
This intensive one-day course is designed to get you up to speed using the key social networks in a business and corporate context. If you have had little or no social media experience, don’t worry – this course is just for you. It explains the practical differences between each network and the best uses for each, and gives you the confidence to experiment and learn how each one works in a practical context.
For a dedicated company course the programme can be customised. It pairs well with our Clear Business Writing and GDPR Training courses.
- Entry level – no previous experience or accounts needed
- Hands-on practice on your own laptop
- Customisable for a dedicated company course
Choose the Right Platforms
The practical differences between each network and what each is best for.
Build Your Presence
Set up and optimise profiles, company pages and channels.
Engage & Grow
What to post, the tone to use, and how to grow followers and relationships.
Advertise & Measure
Advertising options, analytics, monitoring and good practice.
What the day covers
7 modules · tailored to your team on in-house courses
The Social Media Landscape4 topics
- How LinkedIn, Facebook, Instagram, X, YouTube and TikTok fit together
- What each is good for – brand exposure, website traffic, SEO and customer communication
- The benefits for brands and businesses
- Choosing the right platforms for your audience
LinkedIn – More Than a Place for Your CV5 topics
- Setting up and optimising your personal profile
- Building your network and engaging with posts
- Company pages, groups and finding suppliers and partners
- Using LinkedIn for recruitment and HR
- Case studies and examples
Facebook and Instagram6 topics
- Business pages and profiles, managed through Meta Business Suite
- Posts, Stories and Reels – sharing content that gets seen
- Groups and communities
- Advertising – how ads work, targeting, budgets and costs
- Linking to your website and adding share buttons
- Case studies and examples
X (formerly Twitter)6 topics
- Setting up your account and personal versus corporate branding
- Finding people and growing your followers
- What to write and the tone to use
- Replies, reposts and direct messages
- Hashtags and search
- Case studies and examples
Video – YouTube and TikTok6 topics
- The role of video in business
- Setting up a branded channel and uploading videos
- Titles, descriptions and tags
- Adding videos to your website or blog
- Short-form video with YouTube Shorts and TikTok
- Comments – the dos and don’ts of moderation
Strategy, Measuring and Monitoring5 topics
- Planning content and a posting schedule
- Measuring results with built-in analytics
- Monitoring mentions and responding to customers
- Good and bad social media practice
- Advertising options across platforms
Following this course, you will be able to:8 topics
- Use the core functions of LinkedIn, Facebook, Instagram, X, YouTube and TikTok.
- Feel confident exploring social media in your own time.
- Understand how each platform can be used to benefit your business.
- Add and link to content such as videos and photos.
- Understand how the platforms can work together.
- Assess good and bad social media practice.
- Grow your relationships with clients, stakeholders and customers.
- Know the advertising options on the main platforms.
Ways to book this course
In-House or Closed Course
Tailored Group Course
£895+ VAT
Total group price · One day · up to 8 people
- At your premises or our Preston, Liverpool or Manchester venues
- Customised for your organisation
- Reference materials & certificates
Public Scheduled Course
1-Day Public Course
£295+ VAT
Per delegate · One day · per delegate · subject to demand · Discounts when you book 2 or more delegates
- Run subject to demand
- Learn alongside delegates from other organisations
- Reference materials & certificates
The in-house and closed course price is per course for up to 8 attendees. Public courses run subject to demand; the public price is per delegate – book 2 or more delegates and receive significant volume discounts.
Who the course is for
Who should attend
Anyone who needs a better hands-on understanding of social media for business – typically marketers, community managers, PR professionals, publishers and account planners. No previous knowledge or accounts are needed, but please bring your own WiFi-enabled laptop.
More than just a training day
Dedicated account managerOne named contact who knows your organisation and your history with us.
Pre-course evaluationFree skills check forms so every delegate lands on the right level.
Course tailoringWe plan and customise closed courses around your roles, systems and files.
CertificatesA Keys Training certificate for every attendee, for training records and ESR.
Management feedbackPost-course feedback reviews so you can see what landed.
Free aftercareTelephone and email support for every delegate after the course.
Frequently asked questions
Who is this course for?
It is an entry-level course for anyone who needs a better hands-on understanding of social media for business. Typical attendees are marketers, community managers, PR professionals, publishers and account planners.
Do I need any previous experience?
No. No previous knowledge or membership of the social networks is required – if you have had little or no social media experience, this course is just for you.
What do I need to bring?
Please bring your own WiFi-enabled laptop so you can practise on each platform during the day.
Which platforms are covered?
LinkedIn, Facebook, Instagram, X (formerly Twitter), YouTube and TikTok, including how they work together and which suit your business best.
Where is the course delivered?
At your premises, or as a closed course at our Preston, Liverpool or Manchester venues. Public courses run subject to demand – contact us for availability.
Can the course be tailored to our organisation?
Yes. For a dedicated company course the programme can be customised around your business, audience and the platforms you use.
Training a larger group?
Our in-house price covers groups of up to 8 people. If you have a larger team, or several teams to train, please speak with one of our team to discuss this further. We will help you work out the best way to run it and put together a tailored quote.
Speak to our team
or call 0345 450 0051
Ready to make social media work for your business?
Speak with a training advisor to arrange a tailored Social Media for Business course for your team, or to check availability for a public course.
Make an EnquiryEmail an Enquiry
Or call us on 0345 450 0051 to speak with a training advisor today.
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Get your team trained properly.
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Build your quote or call a training advisor0345 450 0051