Business skills · 1 day
Minute Taking Skills
Turn every meeting into a clear, usable record.
From£275 per delegate
Business & Office Skills
Negotiation Skills for Sales
Ask for the business – and get it
A practical one-day course focused on the close – asking the right questions, handling objections and winning the business. Delivered at your premises or live online.
LengthHalf day or 1 day
LevelAll levels
FormatsIn-house · Live online
Group sizeUp to 6 per group
About the Negotiation Skills for Sales course
Today’s customer demands a more professional sales approach than ever before. Awareness of the market, selective use of knowledge and attention to detail are all crucial – yet sales people often fail simply because they do not ask the buyer to buy. This one-day instructor-led course concentrates on the all-important close, so attendees recognise buying signals, deal with objections and maximise every opportunity to win business.
It pairs well with our Face to Face Selling and Assertiveness & Confidence courses. Browse all our management & leadership training courses, or run this course as a live remote class via Microsoft Teams.
- Free training needs analysis before your course
- Tailored with your real workplace scenarios
- Free post-course telephone & email support
Getting to the Close
Asking the right questions, identifying need and talking benefits.
Timing
Recognising buying signals – and overcoming the fear of rejection.
Objections
Getting them on the table, reassuring the buyer and countering them.
Closing Techniques
Nine proven closes, from the straightforward to the assumptive and the hook.
What the day covers
5 modules · tailored to your team on in-house courses
Getting to the Close3 topics
- Asking the right questions
- Identifying need, want and desire
- Generating interest and talking benefits
The Right Time to Close4 topics
- Reluctance to apply pressure
- Fear of rejection
- Recognising buying signals
- Losing the moment
Getting the Objections on the Table4 topics
- Listening to uncomfortable facts
- Recognising hidden agendas
- Reassuring the buyer
- Countering the objection
Closing Techniques4 topics
- The straightforward and assumptive closes
- The testimonial and stumbling-block closes
- The presentation and “ours versus theirs” closes
- The impassive, hook and fear closes
Rewarding Yourself for a Job Well Done4 topics
- Reaffirming what the job really is
- Setting real objectives
- Recognising self-delusion
- Self-applause
Ways to book this course
In-House or Live Online
Half-Day Group Course
£445+ VAT
Total group price · Half day · up to 6 people · + £45 + VAT per additional attendee
- Focused on the essentials
- At your premises or via Microsoft Teams
- Reference materials & certificates
In-House or Live Online
Full-Day Group Course
£745+ VAT
Total group price · One day · up to 6 people · + £45 + VAT per additional attendee
- Tailored to your teams and situations
- At your premises or via Microsoft Teams
- Reference materials & certificates
New! · Customised at Your Premises
With Professional Actors
Quote
Tailored quote · Full day · any group size
- Scenarios written around your organisation
- Real practice with trained actors
- Trainer plus actor(s) at your premises
In-house half-day and full-day prices are per course for up to 6 attendees, plus £45 + VAT for each additional attendee. The actor-led option is quoted individually and is not limited by group size.
Who the course is for
Who should attend
Anyone with selling or account management responsibilities who wants to convert more conversations into business. No previous sales training is needed.
More than just a training day
Dedicated account managerOne named contact who knows your organisation and your history with us.
Pre-course evaluationFree skills check forms so every delegate lands on the right level.
Course tailoringWe plan and customise closed courses around your roles, systems and files.
CertificatesA Keys Training certificate for every attendee, for training records and ESR.
Management feedbackPost-course feedback reviews so you can see what landed.
Free aftercareTelephone and email support for every delegate after the course.
Frequently asked questions
Who is this course for?
Sales people, account managers and anyone else with responsibility for winning business – from new starters to experienced staff who want to sharpen their closing.
Is this a general negotiation course?
It is built around the sales negotiation and, above all, the close. If you need broader negotiation skills for buyers or managers, talk to us and we will tailor the day.
Can the course be delivered remotely?
Yes. The in-house fee covers delivery at your premises or as a live online class via Microsoft Teams – same trainer, same content, same materials.
Can the course be tailored to our organisation?
Yes – every in-house course starts with a free training needs analysis, so the examples, exercises and emphasis are built around your organisation and the situations your people actually face.
What is the actor-led option?
Practising the close with a professional actor playing your customer is the fastest way to build confidence. Our actor-led option adds professional actors to the training day, so your managers practise real conversations with someone who responds exactly as a colleague would – and get feedback on how it landed. Find out more about training with professional actors.
What do attendees receive?
Every attendee receives reference materials and a course completion certificate, and we provide free post-course telephone and email support.
Training a larger group?
Our half-day and full-day in-house prices are based on groups of up to 6 people, and the actor-led option can be run for any group size. If you have a larger team, or several teams to train, please speak with one of our team to discuss this further. We will help you work out the best way to run it and put together a tailored quote.
Speak to our team
or call 0345 450 0051
Ready to get your team working together?
Speak with a training advisor to arrange a tailored negotiation skills course for your sales team – at your premises, live online or with professional actors.
Make an EnquiryEmail an Enquiry
Or call us on 0345 450 0051 to speak with a training advisor today.
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