Business skills · 1 day
Minute Taking Skills
Turn every meeting into a clear, usable record.
From£275 per delegate
Business & Office Skills
Face to Face Selling
Win more business in every sales meeting
A practical one-day course that helps sales professionals structure and control face-to-face sales meetings, build rapport, overcome objections and close with confidence – delivered at our venues, at your premises or live online.
Length1 day
LevelAll levels
FormatsIn-house · Live online · Public
Group sizeUp to 8 per group
About the Face to Face Selling course
This one-day instructor-led course develops and refines the sales skills of staff who meet prospects and customers as a major part of their role. It teaches practical skills in structuring and controlling a face-to-face sales meeting, with helpful insights into rapport building, overcoming objections and selling your product or service according to the buyer’s needs. It will benefit sales professionals who want to gain new business and develop existing accounts professionally and confidently – and is of real value to anyone who regularly visits clients.
It pairs well with our Negotiation Skills and Telephone Sales Techniques courses, or run it as a live remote class via Microsoft Teams.
- Free training needs analysis before your course
- Tailored with your real workplace scenarios
- Free post-course telephone & email support
Preparation
Researching the meeting and understanding the client’s organisation and values.
Structure & Control
Pacing and leading the meeting to maximise selling opportunities.
Rapport & Buying Motives
Why people buy, non-verbal rapport, and features and benefits.
Objections & Closing
Overcoming resistance and closing with a win:win next step.
What the day covers
4 modules · tailored to your team on in-house courses
Preparing for the Meeting4 topics
- Why preparation is vital
- How to research the meeting effectively
- Understanding the client’s organisation and its core values
- How to structure the meeting
Running the Meeting4 topics
- Pacing and leading your client using an engaged and controlled approach
- A structure that signposts the meeting and maximises selling opportunities
- The key reasons why people buy and how to use them to your advantage
- Developing rapport through non-verbal communication techniques
Objections and Closing4 topics
- Using features and benefits to demonstrate your capability
- Anticipating resistance and overcoming objections to your product or service
- Making clients more flexible in their expectations
- Closing the meeting with a win:win and agreeing the next stage
What you will gain from this course:5 topics
- The ability to achieve objectives from every sales meeting.
- Control of the discussion without resorting to aggression or pleading.
- Confidence in face-to-face selling.
- The formula to beat resistance and overcome objections.
- The ability to leave a memorable impression and clear message with any client.
Ways to book this course
Public Scheduled Course
1-Day Public Course
£295+ VAT
Per delegate · One day · per delegate · run on demand · Discounts when you book 2 or more delegates
- Venues in Preston, Liverpool, Manchester & London
- Learn alongside sales staff from other organisations
- Reference materials & certificates
In-House or Live Online
Closed Group Course
£845+ VAT
Total group price · One day · up to 8 people
- Tailored to your products and customers
- At your premises or via Microsoft Teams
- Reference materials & certificates
New! · Customised at Your Premises
With Professional Actors
Quote
Tailored quote · Full day · any group size
- Sales scenarios written around your customers
- Real role-play with trained actors as buyers
- Trainer plus actor(s) at your premises
Public courses are run on demand – call 0345 450 0051 for availability. The public course price is per delegate; book 2 or more delegates and receive significant volume discounts. The in-house closed course price is per course for up to 8 attendees. The actor-led option is quoted individually and is not limited by group size.
Who the course is for
Who should attend
Sales professionals and anyone who meets prospects and customers as a major part of their role – especially staff who regularly visit clients and want to win new business and grow existing accounts.
More than just a training day
Dedicated account managerOne named contact who knows your organisation and your history with us.
Pre-course evaluationFree skills check forms so every delegate lands on the right level.
Course tailoringWe plan and customise closed courses around your roles, systems and files.
CertificatesA Keys Training certificate for every attendee, for training records and ESR.
Management feedbackPost-course feedback reviews so you can see what landed.
Free aftercareTelephone and email support for every delegate after the course.
Frequently asked questions
Who is this course for?
Sales professionals and anyone who meets prospects and customers as a major part of their role – particularly staff who regularly visit clients.
Is there practical work?
Yes. This is a practical workshop – attendees practise structuring and controlling a sales meeting, building rapport and handling objections, not just the theory.
When do public courses run?
Public courses are run on demand at our venues in Preston, Liverpool, Manchester and London. Call 0345 450 0051 or contact us for availability.
Can the course be delivered remotely or tailored to our organisation?
Yes. The in-house fee covers delivery at your premises or as a live online class via Microsoft Teams, and every in-house course starts with a free training needs analysis so it reflects your products, customers and sales process.
What is the actor-led option?
Our actor-led option adds professional actors to the training day, so your team can practise real sales meetings with someone who responds exactly as a buyer would – including raising objections – and get feedback on how it landed. Find out more about training with professional actors.
What do attendees receive?
Every attendee receives reference materials and a course completion certificate, and we provide free post-course telephone and email support.
Training a larger group?
Our in-house closed course price covers groups of up to 8 people, and the actor-led option can be run for any group size. If you have a larger team, or several teams to train, please speak with one of our team to discuss this further. We will help you work out the best way to run it and put together a tailored quote.
Speak to our team
or call 0345 450 0051
Ready to help your team win more business?
Speak with a training advisor to book a public course or arrange a tailored Face to Face Selling course for your team – at your premises, live online or with professional actors.
Make an EnquiryEmail an Enquiry
Or call us on 0345 450 0051 to speak with a training advisor today.
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Get your team trained properly.
Tell us the course, rough numbers and where you are. A training advisor will reply within one working day with options and a fixed fee.
Build your quote or call a training advisor0345 450 0051